What Is Sender Policy Framework (SPF) ?
SPF is an email authentication standard. A domain owner can use it to inform email exchange senders that are approved to send emails from their domain.
SPF has a record containing the list of IP addresses you approve for sending emails through your domain. You can find the SPF record in the DNS.
Your Email Provider can identify forged sender addresses. They can do this by checking the record to verify the identity of the sender. They can then penalize imitation addresses.
Why Do You Need Sender Policy Framework ?
People can send emails from their computers and claim that they’re from any source. Spammers are taking advantage of this opportunity to forge email addresses. They’re then using them for spoofing.
They do this by disguising themselves as a trusted source. From there, they are able to deceive the email receivers into reading their messages. Spoofing is intended to make people give away their confidential information. Because of this, the people behind it damage the reputation of the email address or domain name they forge.
As an email marketer or business owner, you will lose credibility if your domain is used for sending spoofing emails.
Some spammers may send unauthorized emails through your domain as well. If they do, your domain may be flagged as spam. Emails from a flagged domain won’t be allowed into the inbox folder. This will have a negative impact on your deliverability.
Set up an SPF record for your email address or domain name. When you do this, ESPs will recognize the domain as legit and won’t flag messages from the domain as spam. Plus, it will recognize emails sent from unauthorized hosts and flag such emails as spam.
By doing this, spammers are less likely to use your domain for spoofing. This ensures you will also avoid being blacklisted. This is one sure way to ensure your emails end up in your subscribers’ inboxes instead of spam folders.
If you don’t protect your domain with SPF, your ESP may mark emails from the domain as spam. You can prevent spammers from using your domain and improve your deliverability through SPF.
Let’s Get In Touch
Need help setting up SPF, DKIM, or DMARC?
Our Team would be happy to assist. Contact Our Tech Experts.
